Heat Pump Market Sales Model

The sales channels of my country's heat pump market are mainly three categories: enterprise self-operated mode, agency mode and the mixed mode of the two. The direct sales model is that the enterprise opens branches in various places or dispatches business personnel to directly operate. This model is mainly based on commercial machines, and there are fewer such models for home machines. The direct sales model is limited by the strength and capabilities of the enterprise, and it is difficult to grow stronger and bigger. The distribution system model is that the manufacturer establishes dispatched agencies in various places, expands channels, dispatches business personnel to conduct counseling work in the early stage, and the dealer completes market operations independently in the later stage. The problem with this model is that the consequences of the game between the interests of the enterprise and the dealer are often two Those who are separated, the channel is unstable. The third is a mixed mode. According to Zhiyan Consulting data, some companies adopt the direct sales model in the surrounding markets, while adopting the distribution system in the foreign markets. From the perspective of the industry, the dealer model occupies a large proportion. Generally speaking, the construction of sales channels in the heat pump industry is still in its infancy, and the very suitable channel model and channel management methods are still uncertain.